Serious Gaming

Pinpointed as the first game consultant in the Netherlands. He started in 1981 with gaming by programming Pong on his Sinclair ZX81 spectrum mounted to a black and white TV. He focused during his study at the University on climatologically models and Geographic Information Systems (GIS). In his first job he let people literally play with business and process models. The first 'real' serious game he was involved developing was for the second World Water Forum in 1996 organized by the UN.

For more than fifteen years (serious) gaming is Jurriaan's main professional focus. He knows what's going on in the mass consumer on-line gaming market and in the industry for applied games.

He is an independent producer of more than 300 (serious) games and he is a serial entrepreneur.

Among other companies he is founder or shareholder of:

• Monpellier Venture
  Applied game architects
• Games for Health Europe
  Bringing together medical professionals, academics and industry leaders we strive to engage them in an innovative and groundbreaking discussion on the impact games, simulations and game-like techniques might have on us all in the near future.
• Game Entertainment Europe
  first pan-European publisher of Massive Multiplayers
• GamesFactoryOnline
  publisher of serious games
• WZZRD
  chain of dutch game cafe's