Rob Tieben (1986) creates playful interactions in the fields of design, research and innovation.
In both his education as M.Sc. in Industrial Design, and his PhD, Rob focused on activating play through interactive technology. He uses curiosity, play and social interaction to elicit people to change their behaviour for the better, while they play and enjoy themselves.
Rob’s interactive systems activate play in public contexts for various target groups. His designs have been used by thousands of teenagers, children, sporters and curious people in schools, museums, cities, festivals, sport centres and swimming pools. Various scientific publications explain the theories and frameworks behind the designs, to ground his design vision and to help fellow designers and research.